Branding

Victoria’s Secret Needs a Full Brand Overhaul to Survive

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When I was a teenager, visiting the local Victoria’s Secret store was an extraordinary experience. All the pretty lights, the scent of the perfumes and sprays and let’s not forget the beautiful lingerie that I was looking forward to wearing one day… They all played a role in my desire to become a customer and […]

Branding

Brand Crush: Studio Bicyclette

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If you’re in the business of selling products or services, we’re pretty sure that there are a few brands that you’re crushing on. It’s no different for us. In fact, we have several brands that we periodically check in on and follow to see what they’re up to for no other reason than we love […]