Making PR Personal

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Personal branding is a significant asset for your business’ public relations duties. Customers, clients and consumers care more and more about who’s behind the businesses that they love. The public, whether knowingly or not, invests into the people who operate a company. Therefore, establishing and aligning your personal brand with the needs and expectations of […]

Strategic Planning

Goal Setting 101

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Lots of times we can see where we’d like to be, but it is not so easy to see the processes and milestones between you and your goals. This requires not only knowing what you want to achieve, but what you would like to gain from your total experience.